Pas Normal Studios - Landing Soon at Always Riding
Pas Normal Studios are a new Danish brand with a design team that we've admired for a while. A link from a feature we'd published about riding in Lucca led to an introduction, and we're excited to say that the new season kit will be landing with us at the start of May.
Founded in 2014, this group of friends found common ground in their constant travel around Europe for work, meeting up in cities they'd not been to before and taking to the hills as time away from the design table. Testing in and around Lucca, the brand's adopted second home, became part of the day to day. This Europe-wide approach has obviously influenced the tech of the kits. Jerseys and jackets had to be flexible, packable and good for all climes. Their visuals also reflect the melting pot of cultures and countries that Pas Normal Studios visited, with both cycling's heritage, art, and music reflected in the final pieces.
The 'Race' collection, in navy and black, will be with us at the start of May, followed up by some more summer-orientated pieces in time for peak season. A standout from when we first saw the collection is the packable jacket - more substantial than most stowaways and a hell of a lot lighter than a full race cape.